Shopify Pricing 2024: Which Plan Is Better?

Shopify pricing features four core plans and three supplementary plans. The core plans range from $29 to $2,300 per month, while the additional plans range from $5 to $89 per month. 

Moreover, the appealing aspect is that the Basic, Shopify, and Advanced plans, alongside additional options like Starter and Retail, include a complimentary 3-day trial. Following the trial period, you can begin your subscription, with the first month costing only $1.

In this article, you’ll learn everything about the Shopify pricing plans, including additional fees and discounts on Shopify.   

Let’s get into it!

Shopify Pricing: A Quick Buying Guide

• Shopify offers four main pricing plans: Basic ($29/month), Shopify ($79/month), Advanced ($299/month), and Plus ($2,300/month), all billed annually, each with varying features and fees.
• Additional plans include Starter ($5/month), Retail/POS ($89/month), and Enterprise Commerce (custom pricing), each catering to specific business needs.
• Shopify offers new users a 3-day free trial and a $1 first-month offer. Annual subscriptions are significantly discounted at 25%, and eligible merchants can receive capital assistance.

Shopify Pricing Plans

Features	Basic Plan	Shopify Plan	Advanced Plan	Plus Plan
Monthly pricing	$39 per month	$105 per month	$399 per month	$2,300 per month
Annual Pricing	$29 per month	$79 per month	$299 per month	$2,300 per month
3-day free trial+1 month at $1	✔️	✔️	✔️	❌
SSL certificate	✔️	✔️	✔️	✔️
Abandoned Cart recovery	✔️	✔️	✔️	✔️
Unlimited products	✔️	✔️	✔️	✔️
Reports and analytics	Standard	Standard	Custom	Custom
Staff accounts	❌	5	15	Unlimited
Transaction Fees	2% per transaction	1% per transaction	0.6% per transaction	0.2% per transaction
Shipping discounts	Up to 77%	Up to 88%	Up to 88%	Up to 88%
24×7 support	Via chat	Via chat	With enhanced live chat	Via phone

Shopify is an e-commerce company that provides a massive platform for businesses to start, grow, and manage their online stores. It offers a range of tools and services for different pricing plans. 

Let’s explore the Shopify pricing model. 

1. Basic Plan ($29 per month)

The Shopify Basic plan is one of the fundamental pricing plans offered with small merchants in mind. 

This plan is an ideal starting point for aspiring entrepreneurs and businesses seeking to establish an online presence. Here are the key features and limitations of the Shopify Basic plan:

Shopify Basic Plan Key Features:

• Online store at affordable cost.
• Unlimited products and 2% transaction fees.
• Abandoned cart recovery is available.
• Shipping discounts are available.

Shopify Basic Plan Limitations: 

• Limited staff accounts and reporting.
• High transaction fee.

You can find more information on the Shopify Basic plan at its official website. 

2. Shopify Plan ($79 per month)

The standard Shopify plan is one of the four pricing plans Shopify offers.

This plan best suits businesses that need more advanced features and tools to manage their online store and grow their sales. 

Shopify Plan Key Features:

• More staff accounts for collaboration and unlimited products.
• Advanced reporting and analytics.
• API access for custom integration. 
• The customized domain is available. 
• Support international growth through Shopify Markets.

Shopify Plan Limitations:

• No abandoned cart recovery.
• High transaction fees.
• It is more expensive than Basic Shopify.

To learn more about this plan, visit the Standard Shopify plan page. 

3. Advanced Plan ($299 per month)

The Shopify Advanced plan is a premium option for growing businesses that require advanced features to streamline operations, enhance customer experience, and drive sales. 

Here are some of the key features of the Shopify Advanced plan: 

Shopify Advanced Plan Key Features:

• High scalability and up to 15 staff accounts.
• Advanced features and unlimited storage.
• Multiple customization options and customized reporting. 
• 24/7 customer support. 
• Access to the Shopify Help Center and Shopify Community. 

Shopify Advanced Plan Limitations:

• High cost that could be prohibitive. 
• Sophisticated features. 

You can learn more about this plan by visiting the Advanced Plan page. 

4. Plus Plan ($2,300 per month)

Shopify Plus plan is perfect for high-growth, high-volume merchants who require a deeper level of control, customization, and automation for their commerce setup. 

This plan is tailored explicitly for enterprise brands, offering advanced features, exclusive tools, and personalized support to help them scale their business.

Here are the Key Features and limitations of the Shopify Plus plan:

Shopify Plus Plan Key Features:

• Unparalleled customization and control.
• High automation and efficiency.
• Access to omnichannel services. 
• Professional apps are available.  

To learn more about Shopify Plus, visit its official page. 

Other Shopify Plans 

Shopify does not offer just the four plans mentioned above but has some additional plans. These other Shopify plans are Shopify Starter, Retail/POS, and Enterprise Commerce. 

The following table details the additional Shopify plans.  

Features	Starter	Retail/POS	Enterprise commerce
Monthly pricing	$5 per month	$89 per month	Custom Pricing
Annual pricing	$5 per month	$79 per month	Custom Pricing
3-day free trial+1 month at $1	✔️	✔️	Available upon request
Best for	Selling on social media	Selling at retail stores	B2C, B2B, and retail

Let’s explore these plans in detail. 

1. Shopify Starter Plan ($5 per month)

Shopify Starter plan is a cost-effective and user-friendly e-commerce solution for individuals and small businesses who want to start selling their products online quickly and easily. 

With a monthly fee of just $5, the Starter plan is perfect for those who want to test the waters of e-commerce or start a small online store. 

Key features of the Shopify Starter plan:

• Easy setting up process. 
• Offer a link-in-bio tool called Linkpop.  
• You can create product pages.
• Access to basic analytics, including sales, revenue, and customer data. 
• Order management, including receiving, processing, and fulfilling them. 
• Shopify offers customer support to help you with questions or issues.   

To learn more about the plan visit the official page. 

2. Shopify Retail/POS (Point Of Sale) Plan ($89 per month)

The Shopify Retail Plan is also known as the Shopify Point Of Sale plan and is a combination of basic and advanced Shopify plan features. The Shopify Retail is considered better than the basic plan if you have a retail location. 

The plan provides an advanced solution for managing staff, inventory, and customers, as well as tools for creating simple online stores.   

The Shopify Retail plan offers various features, some of which are:

• Multiple Shopify POS app features. 
• Simple but limited online store. 
• Unlimited POS logins. 
• Inventory management.
• Advanced staff management.

4. Shopify Enterprise Commerce (Custom Pricing)

Shopify Enterprise commerce is the most innovative, powerful, and scaled commercial platform. It is a user-friendly e-commerce platform that provides a single point of access to all aspects of a retailer’s business.  

With Shopify Enterprise Commerce, businesses can build a modern online store, sell on social media sites, seller marketplace, other blogs and websites, and via email, text, and chat. 

Key Features of Shopify Enterprise Commerce:

• Modular architecture.
• Composable commerce.
• Pre and Post-launch support. 
• High scalability and security. 

Now that you have seen all the Shopify plans and prices, you should also be aware of their additional costs. 

Shopify Additional Fees 

The cost of plans is not the only thing you should worry about. There are additional costs to consider before choosing a Shopify plan, which can quickly increase your overall spending.

1. Shopify Transaction Fees 

If you use Shopify Payments, the website builder’s in-house payment processor, you’ll face the following credit card rates depending on your plan. 

Plan	Credit Card Fees Online	Credit Card Fees Offline	Transaction Fee
Basic	2.9%+30¢	2.6%+10¢	2%
Shopify	2.7%+30¢	2.5%+10¢	1%
Advanced	2.5%+30¢	2.4%+10¢	0.6%
Plus	Most competitive rates	Most competitive rates	0.2%
Starter	5%+30¢	5%+10¢	5%
Retail/POS	2.9%+30¢	2.6%+10¢	2%

Shopify Starter plan has the highest transaction fee, whereas the Advanced plan offers the lowest 0.2% transaction fee. 

For the Starter Plan, the online credit card fee is 5% of the transaction amount plus $0.30 per transaction. If you are not using Shopify Payments, the fee is 5% of the transaction amount. The Retail plan transaction fee is 2%. 

These fees are applied to each transaction processed through Shopify Payments, with varying rates depending on whether the transaction occurs online or offline. 

The transaction fee applies if you choose not to use Shopify Payments and opt for an alternative payment processor.

2. Shopify Premium Templates And Themes

These Premium templates are designed to provide a more professional and customized look for your business, and they can be purchased at an additional cost to your Shopify plan. 

The cost of Shopify premium templates varies depending on the theme and its features. A decently paid Shopify theme typically costs between $50 and $200. However, some premium themes can cost up to $400 or more.

3. Shopify Paid Apps 

Shopify paid apps are software applications that extend the functionality of Shopify stores, allowing merchants to tailor their experiences to their specific needs. 

With over 8,000 apps, such as Printify, which supports print-on-demand selling, and Linktree, which simplifies the sharing of links online. 

These apps can be installed from the Shopify App Store, which offers various paid apps for different business needs.  

4. Shopify Domain Name

A Shopify domain name is a web address that customers use to access your online store. When you sign up for an account, Shopify assigns a domain name to your store by default. 

With Shopify, the domain name can cost around $15 per year.  

Shopify Free Trial And Discounts 

By now, you must have understood the cost of Shopify plans, as they also include several additional costs. However, Shopify has offered many discounts to lower your wallet’s strain. Currently, Shopify is offering a $1 offer and 25% off on its annual subscriptions. 

1. Shopify $1 Offer  

Shopify offers a special promotion where new users can access their platform for just $1 for the first month. This allows them to test the platform and its features without committing to a full subscription.

To get this offer, you first have to create an account and apply for a 3-day free trial. After completing the free trial, you are eligible to get your first Shopify month for just $1.  

Though this offer has no official end date, it could be discontinued at any time, so take advantage of it while you can.

2. 25% Off On Shopify Annual Payments 

Shopify offers a significant discount of 25% on its annual payment plans. This means that if you choose to pay annually instead of monthly, you can enjoy a substantial reduction in your subscription fees. This discount applies to Basic, Standard, and Advanced Shopify plans. 

The 25% discount on annual payments is a great way to save money on your Shopify subscription fees. 

In addition to these discounts, Shopify also has provisions to offer capital assistance. Let’s explore the Shopify Capital assistance policy. 

What Is Shopify Capital Assistance?

Shopify Capital Assistance is a financial program that offers business cash advances and loans to merchants using the Shopify platform. 

The program aims to provide a frictionless experience for businesses looking to scale up their operations but might not be qualified for traditional banking loans. 

Shopify Capital is an invitation-only program, meaning that the company will message you when your business is eligible. 

Shopify Capital offers various services, including:

• Merchant cash advances
• Loans
• Repayment terms that adapt to your sales volume.
• No personal guarantee or collateral is required.
• No minimum credit score is required.

Shopify Capital is available to Shopify merchants in the United States, Canada, and the UK. Overall, Shopify Capital Assistance is a financing program designed to help Shopify merchants access the capital they need to grow their businesses. 

To know more about Shopify Capital, visit the help center page. 

Which Shopify Plan is Best for You?

Let’s consider Shopify’s four main plans: Basic, Shopify, Advanced, and Plus, each catering to different business needs and sizes. 

• The Basic Shopify plan is best for small businesses or startups. It offers essential features like online store setup, unlimited products, and 2% transaction fees. 
• The Shopify plan is suitable for expanding businesses. It provides additional features like gift cards, professional reports, and 1% transaction fees. 
• Shopify Advanced is designed for larger businesses and offers advanced reporting, API access, and 0.5% transaction fees. 
• Shopify Plus is an enterprise solution providing customized solutions, advanced reporting, and variable transaction fees. 

When choosing a plan, consider factors like product volume, transaction fees, and advanced features to determine which plan best suits your business needs.

Conclusion: Get Started With Shopify At Just $1!

To summarize, Shopify is the best e-commerce solution on the market. It offers four core plans and three additional plans. The core Shopify Pricing plans range from $29 to $2,300 monthly. 

The good news is that three plans, Basic, Shopify, and Advanced, and the additional plans, such as Starter and Retail, offer a 3-day free trial. You can get your first month at just $1 at the end of the free trial. Isn’t it great!

Study all the Shopify plans and get started at just $1!  

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