In an era of rapidly evolving digital commerce, Shopify has taken a groundbreaking step to support and empower Black entrepreneurs through its 1MBB initiative.
The 1MBB program, launched in partnership with Operation HOPE, aims to create one million Black-owned businesses by 2030. It offers tools, resources, and support to help these entrepreneurs thrive.
By fostering diversity in entrepreneurship, growth is seen in economic opportunities for underrepresented communities. Additionally, this also contributes to a more inclusive and innovative business landscape.
Shopify’s 1MBB program is a significant step toward addressing systemic barriers and empowering Black entrepreneurs to achieve their business goals. Let us find out how you can access it!
What Is Shopify 1MBB?
1MBB stands for “1 Million Black Businesses,” a bold initiative encapsulating Shopify’s commitment to fostering Black entrepreneurship.
This program results from a strategic partnership between Shopify, a leading e-commerce platform, and Operation HOPE, a non-profit organization dedicated to financial dignity and economic empowerment.
The primary goal of the 1MBB initiative is to create a more equitable business environment and provide Black entrepreneurs with the tools and resources they need to succeed in the digital economy.
Key Features Of The 1MBB Program
Here are the key features of the 1MBB program:
- Help Black entrepreneurs start a business without financial pressure.
- Train with courses like 1MBB E-commerce Certification.
- 120-day free trial of Shopify
- Access to tools, resources, and mentorship
- Create a community of Black business owners
Shopify 1MBB Eligibility Criteria
To ensure that the 1MBB program reaches its intended audience and maximizes its impact, Shopify has established specific eligibility criteria for participation.
Here is what it takes to qualify for this program:
- Your business must be at least 50% Black-owned.
- You must be based in the United States, Canada, or the United Kingdom.
- Your business must abide by Shopify’s terms of service.
- You must be on a paid Shopify plan (pauses and trials are not eligible for joining the community).
It’s important to note that these criteria are subject to verification, and Shopify reserves the right to review and approve applications to ensure the program’s integrity and effectiveness. However, if you are not eligible for this program, you can take advantage of Shopify for one dollar here.
How To Join The Shopify 1MBB Program
To join the Shopify 1MBB program, you must enroll for free with their partner, Operation Hope. Once you have registered with them, you will be given courses that you must complete to start and grow your business.
Just click on the link on Operation Hope given above and register for free. Becoming a member will help you unlock many benefits of the Shopify 1MBB program.
Activating Shopify 120-Day Free Trial With 1MBB Program
Once you are verified as a member of the black community, your business will also meet all the terms and conditions of Shopify.
You can avail of the Shopify 120-day free trial by following the steps given below:
Step 1. Visit the Shopify 1MBB landing page and click on the “Start free trial” button in the top right corner
Step 2. Complete the online survey, identifying yourself as a member of the Black community
Step 3. Set up your Shopify account and access your dashboard
Note: If you meet all the requirements for the Shopify 1MBB program, the pricing table will show the 120-day free trial option.
Step 4. Select the monthly plan to activate your 120-day free trial
Step 5. Confirm your plan and add your payment method (you won’t be charged during the trial period)
Congratulations! You have now successfully activated the 120-day trial.
Once your free trial is over after 120 days, you can pick a paid plan. Here is a simplified version of Shopify Pricing written by me. If you are confused about which plan to choose, read my detailed comparison between Shopify vs Shopify Plus.
Benefits Of Participating In Shopify 1MBB
The 120-day free trial allows entrepreneurs to fully explore and utilize Shopify’s platform without financial pressure, giving them time to establish their online presence.
Here are all the Shopify benefits of this program:
- The 120-day free trial helps entrepreneurs explore Shopify and build their online presence.
- The E-commerce Certification program offers business skills tailored for Black entrepreneurs.
- Participants gain access to a supportive community of Black entrepreneurs.
- The program aims to boost the economy by $190 billion through Black-owned businesses.
1MBB E-commerce Certification Program
Shopify + 1MBB Ecommerce Certification is an education program that offers 40 hours of Shopify-created courses explicitly tailored for Black entrepreneurs.
The curriculum covers essential aspects of building and marketing an online store, addressing the unique challenges and opportunities that Black business owners may encounter.
The curriculum covers various topics, including:
- Store setup and customization
- Product sourcing and inventory management
- Customer acquisition and retention strategies
- Effective marketing techniques
- Financial management and growth strategies
Upon completion, participants receive an official certification from Shopify and Operation HOPE, validating their e-commerce expertise.
Shopify 1MBB Success Stories And Impact
The Shopify 1MBB initiative has already made significant strides in supporting Black-owned businesses. According to Operation HOPE, over 396,000 Black businesses have been started, supported, and engaged through the 1MBB program.
Additionally, more than $26 million in small business loans have been funded, demonstrating the program’s tangible impact on the Black business community.
Many entrepreneurs like Megan Graham (Participant of the 1MBB Program) credit the 1MBB program with giving them the tools and motivation to turn their business ideas into reality.
Here are a few other testimonials:
Conclusion: Get A 120-day Free Trial On Shopify With The Shopify 1MBB Program
Shopify’s 1MBB initiative aims to break down barriers and create a more inclusive business landscape. For Black entrepreneurs looking to start or expand their online businesses, the Shopify 1MBB program offers the resources, support, and community needed to succeed.
Use the information you have learned above to boost your business or take the first steps toward building your business. Follow the steps to get a 120-day free trial on Shopify and use the platform without any financial burden.
If you meet the eligibility criteria given in this article, you must take advantage of this initiative and join the growing community of successful Black-owned businesses empowered by Shopify today!
